India’s telecommunication landscape is definitely witnessing a revolutionary change as Bharti Airtel, the country’s second-largest telecom operator, joins with AI-powered search engine Perplexity to democratize artificial intelligence access. Isn’t it great?
The partnership brings premium AI tools directly to millions of users without any cost.
What Does This Partnership Mean For Indian Users?
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The collaboration between Bharti Airtel and Perplexity represents India’s first major telecom-AI partnership of this magnitude. With 360 million customers eligible for these premium services, the partnership covers both prepaid and postpaid mobile users, along with broadband customers across the country.
This move is an attractive digital positioning strategy for both companies in India’s rapidly growing digital market, where artificial intelligence adoption is accelerating among consumers and businesses alike.
How Can You Access The Perplexity Services?
Airtel customers can easily claim their free Perplexity subscription through a simple process:
- Open the Airtel Thanks app on your mobile device
- Check the rewards section
- Look for the Perplexity Pro offer
- Activate your 1-year subscription
This amazing offer is valid until January 17, 2026, giving customers ample time to activate their benefits.
What Does Perplexity Pro Offer?
- Premium features worth ₹20,772
- Perplexity Pro typically costs $20 per month globally, including in India. This premium subscription provides users with advanced AI-powered capabilities, real-time information access, and a professional-grade research tool that goes beyond traditional search engines.
The service seems to compete directly with Google’s search dominance by offering more context-aware responses to users’ queries.
Key Benefits For Indian Users
You x Us x @perplexity_ai – collab of the year! pic.twitter.com/nA3nH0ycQE
— airtel India (@airtelindia) July 17, 2025The partnership specifically focuses on making AI tools accessible to diverse user groups across India. Whether you are a student researching academic topics, a working professional seeking industry insights, or someone managing household tasks, Perplexity Pro adapts to different needs and use cases.
Airtel’s Vision
Gopal Vittal, the CEO and Managing Director of Bharti Airtel, emphasises the significance:
“This collaboration will bring a powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first-of-its-kind AI partnership in India focuses on helping our customers navigate the emergent trends in the digital world with confidence and ease.”
Gopal Vittal, Airtel
This partnership represents more than just a business collaboration; it signifies India’s accelerating digital transformation and the democratization of advanced AI. By making premium AI accessible to millions of users, Airtel and Perplexity are contributing to India’s position as a global AI adoption leader.
The partnership sets a precedent for future telecom-AI collaborations in India and demonstrates how traditional telecommunication companies can leverage AI partnerships to enhance customer value while driving digital innovation across the country.
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