Have you ever wondered? What would your smartphone be like with a completely different AI assistant? Well, Samsung might be able to answer that question in a big way. Samsung is reportedly planning to switch from Google’s Gemini to Perplexity.
A New AI For Samsung?
Samsung is reportedly in serious talks with Perplexity AI, an American startup, to make some major changes to how artificial intelligence works on Galaxy phones. According to Bloomberg, this is not just about adding another app; Samsung wants to put Perplexity AI everywhere on its devices.
What does everywhere mean? Think about it. This way, when you open your Samsung browser, ask Bixby a question, or even use your phone’s operating system, this AI could be the brain behind all those features.
Samsung x Perplexity Talks Begin
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Right now, Samsung relies heavily on Google’s Gemini AI to power most of its smart features through something called Galaxy AI. It’s like Samsung has been using Google as its main AI supplier. But this new partnership with Perplexity could change everything.
Here is the timeline. Samsung is reportedly considering that some changes might start rolling out later this year. The big launch could happen with the Galaxy S26 series in 2026. However, these plans are still being discussed and could change.
Big Changes Coming To Galaxy Phones
Imagine picking up your future Samsung phone and finding:
- The AI is built right into your web browser.
- Bixby is powered by Perplexity instead of the current technology.
- Possibly, even a completely new AI-powered operating system.
- A special app that works as a control centre for different AI assistants.
Samsung and Perplexity have also talked about creating entirely new AI-powered systems that could revolutionise how we use smartphones.
For Perplexity, landing Samsung would be their biggest mobile partnership yet. They have already worked with Motorola on the Razr 60 phones, but Samsung’s global reach is massive in comparison.
Google Gemini’s Role May Shrink
You might be wondering, would Google’s Gemini completely disappear from a Samsung phone? Probably not entirely. It would likely become a backup option rather than the main AI assistant. This represents a significant shift, considering how closely Samsung and Google have worked together on Galaxy AI features.
Perplexity AI Catches Apple’s Siri Eye
Interestingly, Apple has also shown interest in Perplexity. During a recent court case, Apple‘s Eddy Cue said they were impressed by Perplexity and had started a discussion about potentially using it in Siri. This makes the Samsung partnership even more important for Perplexity’s future.
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