Shopping has just gotten smarter and faster. Amazon has launched Amazon Lens Live, a game-changing feature that turns your phone camera into an instant shopping tool. No more typing product names or scrolling through endless pages. Just point, scan, and buy.
What Is Amazon Lens Live?
Amazon Lens Live is a new visual shopping feature built into the Amazon shopping app. This innovative tool lets you use your smartphone camera to scan any item around you and instantly find similar products on the Amazon marketplace.
Think of it as having a shopping assistant that can see what you are looking at and help you buy it right away.
How Does Amazon Lens Live Actually Work?
The process is surprisingly simple:
- Open your Amazon shopping app on your iPhone
- Point your camera at any item you want to buy
- Watch as Amazon AI instantly recognizes the object
- Browse through similar products in a swipeable carousel
- Add items to your cart and wishlist with one tap
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The technology uses advanced AI-powered object detection. As you move your camera around a room or zoom in on a specific product, the Amazon system quickly pulls up matching items from its massive inventory.
Smart Shopping With Rufus AI Integration
Amazon didn’t stop at visual recognition. They connected Amazon Lens Live with Rufus, their AI shopping assistant, making the experience even more intelligent.
Rufus helps by:
- Summarizing product details quickly
- Highlighting important specifications
- Answering specific questions like “Is this lamp dimmable?”
- Helping with size questions like “Will this chair fit in a small flat?”
This integration makes the shopping experience more interactive compared to the old-style keyword searches.
Taking On Google Gemini Live Feature
Lens Live is Amazon’s direct response to Google’s Gemini Live feature. Both tools use AI to scan environments and provide information, but Amazon took a different approach.
While Google focuses on general information, Amazon prioritizes shopping. Their tool places a buy button front and center, turning every discovery moment into a potential purchase opportunity.
Beyond Simple Photo Searches
Amazon already offered visual search through photo uploads, barcode scanning, and image matching. But Lens Live takes this concept much further.
Instead of searching one item at a time, you can now wave your camera around and discover multiple products in real-time. It’s like having a continuous shopping experience rather than individual searches.
Amazon Lens Live Vs Google Gemini Live
| Feature | Amazon Lens Live | Google Gemini Live |
|---|---|---|
| Primary Focus | Shopping – instant product discovery & purchase | General information & contextual answers |
| Platform | Amazon Shopping App (iOS first, Android coming soon) | Google Search, Google App, Pixel devices |
| Core Technology | AI-powered visual recognition + Rufus AI integration | Multimodal AI (text, image, video understanding) |
| User Experience | Scan with camera → swipeable product carousel → buy | Scan environment → get info, suggestions |
| Shopping Integration | Direct buy button, wishlist & cart | Redirects to web or shopping links |
| Use Case Example | Scan a chair → buy similar ones instantly | Scan a chair → get info about design & history |
Conclusion
Amazon Lens Live is now available for iOS users, but Amazon plans to expand it to more devices very soon. Hence, the feature represents a major shift in online shopping.
By combining AI technology with visual recognition and instant purchasing, Amazon is making shopping more convenient for its users.
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