Instagram has just made the user experience more happening. How? Instagram has now come up with three powerful features that are rolling out globally. These updates bring exciting capabilities that many users have been waiting for, transforming how we share, discover, and connect on the platform.
Instagram Added The Repost Feature
1. Repost posts you love so your besties can enjoy them too 🔁❣️ pic.twitter.com/Wq2JEkOC6x
— Instagram (@instagram) August 6, 2025For a very long time, users were requesting the functionality of reposting on Instagram. Hence, Instagram has officially launched the repost feature for reels. This long-awaited addition works similarly to what you might already know from TikTok and X.
Your repost won’t clutter your main profile grid. Instead, the app will create a separate repost section on your profile, helping you keep your original content well-organized and distinct from reshared material.
Benefits For Creators And Users
This feature creates a win-win situation. For creators, reposts help their content reach audiences beyond their typical followers, potentially increasing their visibility and engagement. For users, it provides an easy way to share interesting content without having to create screenshots or stories.
The repost feature also eliminates the need for third-party reposting apps, giving users a native and secure way to re-share content while ensuring proper attribution.
Following Snapchat’s Footsteps Again
Instagram continues the strategy of adopting a Snapchat strategy. The new Instagram brings location-based sharing and discovery right into your experience.
Where To Find The Map?
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You can access the map at the top of your DMs list. It is not hidden in the sub-menu or buried in settings. Instagram has given it prime real estate, showing how important it considers this feature.
Privacy-first Approach
Unlike some other locations, Instagram takes privacy seriously. As Instagram mentions in its official post, “Location sharing is off unless you opt in.” This means you have complete control over whether and with whom you share your location.
The platform further notes that your location is updated whenever you open or return to the app. This is better than Snap Maps for privacy because your location won’t update while the app is closed or running in the background.
Customizable Sharing Options
The map offers flexible sharing controls. You can choose to share your location with:
- All followers
- Specific accounts only
- Close friends exclusively
- Or keep it completely private
See What Your Circle Is Watching?
The third major update brings a dedicated friends section to the Reels tab. This feature has actually been live in the United States since the start of 2025, but it is now rolling out globally.
What Will You Find In The Friends Section?
3. Share locations with friends and see what’s happening around you on the Instagram map 🗺️💞
And if you’re a parent with supervision set up for your teen, you have control over whether they can share their location, and who they’re sharing with.
(Available in some countries) pic.twitter.com/cMPpl9j20t
— Instagram (@instagram) August 6, 2025In this new section, you can see:
- Reels that your friends and followers have interacted with
- Blends: recommendations you have started with friends
- Content that is popular with your social circle
The Strategic Evolution
These three features represent Instagram’s continued evolution as it adapts to users’ demands and competitive pressure. By adding reposts, the platform acknowledges that content sharing is fundamental to social media. The map feature shows Instagram’s commitment to location-based discovery, while the friends section emphasizes social connections.
Platform head, Adam Mosseri, shared a reel discussing these changes, highlighting Instagram’s commitment to transparency about new features and updates.
Conclusion
All three features are rolling out to users globally. You should see them appear in your app over the coming days or weeks. Make sure to update your app to the latest version to access these new features.
What features are you most excited to try? These additions show Instagram’s commitment to its users while maintaining the platform’s core focus on visual storytelling.
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